Maui Car Rental

Pick up your car at Kahului Airport (OGG), Kahului Cruise Port, or Maui resorts. Choose from the best prices on new cars, or the lowest prices on affordable older cars. With Lowest Price Guarantee™.

Maui Car Rental: Get A Price Or Book A Reservation

Rent A New Car - Self-Service Booking Online

Click here to check rates and availability and book your reservation with no deposit, no pre-pay, no cancellation fee - and no hidden fees. Pick up and return from Kahului Airport, Cruise Port, or resort locations. Guaranteed prices on new cars with low ...

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Book Now - Pay Later

Rent An Affordable Older Car - Request A Price

Send us your trip info, or you can call us a t 808-280-1196 to get a price on a dependable, well-maintained car with cold a/c, that you pick up and return at Kahului Airport. Ten years old on average. Maui's lowest rental rates on small and mid-size ...

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Get A Price

Can't Decide? Let Us Find The Best Option For You.

Maybe navigating a website and looking through a million options is the last thing that you feel like doing right now. So call us at 808-280-1196 or send us your trip info, and we'll answer all your questions and find you the best deal.

Your mind is ...

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CHECK RATES

While You're Here, Get To Know Us! Ask Us Anything

This website has nearly 300 pages filled with information about Maui car rental in general, and renting a car from us in particular. Check all our special deals on Maui rental cars, find answers to frequently asked questions (FAQ's), browse our Maui car ...

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ASK ANYTHING!

Maui Car Rental Reviews

Satisfied Maui car rental customers have given us hundreds of 5-star reviews on Google, Yelp, and Tripadvisor. Many mention they are repeat visitors to Maui, who have rented from us again and again over the years! Our reviews highlight easy pickup and return at the airport, affordable pricing, dependable cars, and friendly service.

View all Maui car rental reviews from Google, Yelp, and Tripadvisor...

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Maui Car Rental Highlights

These are the most popular Maui car rental services we provide, in a nutshell, for quick access.

Car Rental Maui Airport

Pick up and return your car right at the Maui Kahului Airport (OGG). No shuttles, no taxis, no ubers - you are minutes away from baggage claim to your car. Did you fly in without making a reservation? No problem, we've got cars right there at the airport. Call us for immediate booking, at 808-280-1196. In advance, you can either book online, or ask us for a price.

Car Rental Maui Cruise Port

Just ten minutes easy walk from the cruise ship dock to the rental office. Overnight parking is available. For same day rentals, call us at 808-280-1196. In advance, you can either book online, or ask us for a price. If our cruise port office sells out, we have more cars at the airport, just 1.5 miles away by Uber or taxi. You can reserve a car without paying anything, and cancel anytime, with no fee.

Maui Car Rental Under 25

Drivers 20-24, we rent you a car with just $8/day young driver fee on top of our low discount rates. No added insurance required if you own a car and have your own insurance. Eligible vehicles include everything from compact cars to Jeeps and convertibles. You can either book online, or ask us for a price, or call us at 808-280-1196. You can reserve a car without paying anything, and cancel anytime, with no fee.

International Car Rental Maui

All-inclusive rates with liability (SLI) and collision coverage (LDW) with zero excess. All the coverages you need to drive in the US, for less than the base rate (without insurance) that US/Canada drivers pay. Access is geo-locked. From outside the US, book online. If you're already in the US, you won't see these deals on your computer - so request a price, or call us at 808-280-1196. You can reserve a car without paying anything, and cancel anytime, with no fee.

Long Term Car Rental Maui

Our affordable older cars make long term rentals affordable, with low weekly and monthly rates you cannot get on short term rentals. Ideal for snowbirds (typically one month or longer), contract workers, digital nomads, healthcare travel nurses, techs, and physicians (typically 13-week contracts). For discounted long term rates, we ask that you request a price, or call us at 808-280-1196, and book in advance. Our affordable older cars for long term rental are dependable, well-maintained, have cold a/c, and blend in like local cars.

Same Day Car Rental Maui

This is where most local Maui car rentals will say "Sorry, no can." But we can! We'll get you rolling inside of an hour, or as soon as you can get there to pick it up. Available for one-day rentals or however long you want, with low discount rates. Not sure what your plans are? No problem. There is no deposit, no pre-pay, and no cancellation fee. Please, no walk-ins. Call us first, at 808-280-1196. Or book online.

Maui Car Rental Customer Top 10 List

What our Maui Car Rental Customers Say They Look For - And Like - When They Rent From Frank's Friendly Cars

Top 10 Reasons why travelers choose Frank’s Friendly Cars for their rental car in Maui! Since 2006, we’ve been providing dependable, affordable used car rentals with a personal touch. From avoiding long lines and supporting local business, to simply needing reliable rides with cold A/C, our customers share what matters most when renting a car in paradise. Whether it’s a quick trip to the beach or just cruising the island roads, find out why our friendly service and genuine island vibe make us the go-to rental company in Maui. Watch and see if your reason is on the list – or share your own!

Maui Car Rental: People Also Ask

Swipe right, swipe left - you know the drill - and click on each summary card for a detailed view.

Do you need a rental car in Maui?

Absolutely not. If you pick the right place to stay, you can be in walking distance to stores, restaurants, bars, coffee shops, and beaches. Instacart can bring you groceries, Uber Eats can bring you restaurant food. For day trips, you can take the bus to other locations away from your area. Ubers are readily available in all populated areas of the island.

Our customers are always telling us that they barely used the car, that they only really needed it for getting to and from the airport, and that it sat parked most of the time.

On the other hand, you might want a rental car if you want to explore and discover far-flung rural and backcountry areas of Maui. Then consider whether you need the car for your entire stay, or just for the days you go touring. We do have cars that you can pick up right at your resort location just for the days you need it.

And what if you want to have a car there, just in case you need it? Our discount rates make it an affordable option.

Smart Guide: Check out all our available pick-up and return locations..

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What kind of car should you rent in Maui?

Rent whatever you are comfortable driving. Rent a car that you are familiar with - the chance of any incident is much lower if you do. Make sure it can fit you, your travel companions, and your luggage - and that you can get in and out of comfortably if you have a bad knee, bad back, or bad hip.

The roads in Maui are normal paved roads, so you do not need any special kind of car to get around. Unless you are staying in a remote AirBnB served by a privately maintained (read un-maintained) dirt or gravel road, with ruts deep enough to swallow an entire Toyota Corolla, you do not need a Jeep or a truck. Inquire about access with your local host or property manager.

Smart Touring Tip: Read about no-go areas for Maui rental cars.

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Are rental car break-ins a problem in Maui?

Break-ins and theft from rental cars (or any other cars) do occur in Paradise, just like they do anywhere else in the world.

You might think that these incidents are more likely to occur at remote roadside pull-outs or trail-heads, but in fact, if you consult the Lexis Nexis Community Crime map for Maui, and filter for vehicle break-ins, you find that most of those reported were in the more densely populated areas of the island.

Break-ins can happen even in hotel and condo parking areas that seem safe and secure. Never leave your wallet, purse, or phone in the car. Pack a list of numbers to call to get assistance should you need it.

Smart Safety Tip: Never leave your car unlocked with the keys in it.

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What documents are needed to rent a car in Maui?

You need physical (not electronic) versions of a valid driver license and credit card or debit card.

For payment by debit card, an additional hold on funds may be required.

With a driver license from outside the US or Canada, a passport is required.

Usually the name on the credit card and the driver license or passport must match.

Smart International Traveler Hack: Read about our special deals - with insurance - for international visitors..

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How old do you have to be to rent a car in Maui?

For nearly all rentals, the minimum age is 20. Some rental companies do charge additional fees for renters under 25. These fees vary, they can be $25/day or more.

Drivers 20-24, it can get confusing, but we can help you navigate the options and restrictions, just call us at 808-280-1196 if you need help figuring things out.

Drivers aged 18 and 19: You are basically out of luck - we do not know of any legitimate options for you.

Smart Young Driver Hack: Check our special deals for drivers under 25, for a discounted fee of just $8/day (on top of the regular rental cost).

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Can you just waltz up to the counter and rent a car?

Yes, you can, but it might cost you. Counter staff are unscrupulous about charging you the maximum rate, even if discounts are available, because they think they have you in between a rock and a hard place - and their incentives and commission depend on it.

Smart Last-Minute Hack: If you have a smartphone, and want to save some money, book your rental car with an Online Travel Agent (OTA) site like ours right before walking into the rental office. It will save you a bundle, or even, it might get you availability when the counter may otherwise tell you that there is none.

Or call us at 808-280-1196, and we'll handle it for you.

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Do you have to buy insurance when you rent a car in Maui?

If you own a car anywhere in the US or Canada, in general you are covered by your own insurance when you rent a car in Hawaii, with the same coverages you have on your own insurance policy.

In general your car's insurance coverage applies for a rental of up to 30 days. For any details of your coverage, enquire with your insurance company.

Whether or not you have any coverage, you are not required to purchase any insurance offered by the rental company. If the rental company tries to force you to purchase insurance coverage, or charges you without your authorization, report them to the Hawaii Office of Consumer Protection.

Be aware that if you sign and approve a rental contract that includes insurance charges, you are responsible to pay those charges, whether you wanted them or not. So bring your reading glasses, and read carefully before you sign.

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What car rental companies are available at the Maui airport?

Advantage, Alamo, Avis, Budget, Enterprise, Hertz, National, Payless, SiXT, and Thrifty are on-site within the Consolidated Rent A Car (ConRAC) facility at the airport. These are all available to book from our online booking portal.

Fox/Allsave and Nu have off-airport locations served by shuttle from the airport.

All the above are companies listed in the Online Travel Agent (OTA) systems. But Maui also has a thriving cottage industry of homegrown car rental companies not listed with OTA's, with fleets ranging in size from barely more than a handful of cars all the way to a few hundred cars. To find these, just run a Google search or ask ChatGPT (or Gemini) for "local Maui car rental."

For even more local color, and if you yourself are too colorful for a more or less conventional rental, check what's offered on Craigslist, Facebook, or TikTok. Buyer beware.

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What if my confirmed reservation is canceled when I arrive?

If you have made an advance reservation, and the rental company cannot honor it because there are no cars available, report it to the Hawaii Office of Consumer Protection. Under Hawaii law, a confirmed car rental reservation is a binding contract, and failing to provide the promised vehicle can be investigated as an unfair or deceptive business practice.

If your reservation is canceled without notice, you are entitled to a full refund of any deposits or payments you made, and reimbursement for the price difference of the emergency replacement vehicle, and coverage of unexpected transit costs.

In general, the rental company will make efforts to accommodate you - if you insist on it. Ask that they provide you with the next available vehicle, and that they pay your transportation costs until you can take delivery.

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What is the best Maui car rental company?

In our survey of the best Maui car rental companies at Kahului airport (OGG), we tabulated the Google star ratings for the companies serving the airport. These are local ratings specific to this location. They may be different from the overall national ratings.

Company Stars # Reviews
ACE Rent A Car 3.6 258
Alamo Rent A Car 4.6 3156
Avis Car Rental 3.6 1836
Budget Car Rental 2.6 1810
Dollar Car Rental 2.9 574
Enterprise Rent-A-Car 4.6 1635
Hertz Car Rental 3.5 918
National Car Rental 4.7 1256
Payless Car Rental 2.1 113
SiXT Rent a Car 4.2 1381
Thrifty Car Rental 2.8 576
Notes:
  • Avis has the best ratings within the Avis/Budget/Payless group.
  • Hertz has the best ratings within the Hertz/Dollar/Thrifty group.
  • Companies in the Enterprise/Alamo/National group have uniformly high ratings.
  • The Ace Rent A Car affiliate in Maui ceased operations in March, 2026.

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What is the cheapest Maui car rental company?

We did an objective survey of the most affordable one-week rental costs from local Maui car rental companies, all on the same dates, and compared them with the cheapest rates from national brands serving Kahului Airport (OGG). Some of the results were surprising and unexpected - they are tabulated below:

Company One Week One Day
Frank's Friendly Cars $175.00 $25
Makoa Rentacar $188.59 $26.94
Kihei Rentacar $189.35 $27.05
Maui Budget Cars $190.57 $27.22
OGG Off-Airport $197.38 $28.20
Aloha Rentacar $230.54 $32.93
Kimo's Rentacar $237.36 $33.91
Manaloha Rentacar $240.26 $34.32
Rent-for-less Maui $296.78 $42.40
OGG Airport $299.43 $42.78
Cruisin' Maui Rentacar $340.76 $48.68
North Shore Maui Rentacar $404.69 $75.81
Notes:
  • These rates include all mandatory taxes and fees.
  • Rates change all the time.
  • Rates depend on the dates and duration of rental, and the type of car.
Click here to check our rates now.

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How to get the best price on a Maui car rental

These are tried and true strategies for getting the best price on a rental.

  • Rates can change daily, up or down.
  • Rates are seasonal.
  • The cheapest rates are in the spring and fall shoulder seasons.
  • The highest rates are for Christmas/New Year's, mid-February, and July.
  • In low season, rates tend to drop in the days immediately before the date.
  • In high season, rates ratchet up as you get closer to the date.
  • If you book too far in advance (i.e. 1 year to 6 months) it is likely you will overpay.
  • Book a refundable/free cancellation rate, and check rates again up to the date of rental.
  • Compare prices across different platforms. Understand the rules and policies of each one.
  • Call and ask one of our booking agents for advice on the best deals.
  • Decline optional insurance charges (if you have your own).
  • Decline optional re-fueling charges (and don't forget to fill up).
  • Decline roadside assistance (if you have AAA or equivalent).
  • Check periodically for special promotional rates.
  • Click here to check our prices now.
  • Check our blog for the latest price info.

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Pickup & Return: Kahului Airport (OGG) & Cruise Port

From our central Kahului location, we provide vehicles for pick-up and return right at Maui's Kahului Airport (OGG) and the Kahului Cruise Port utilized by Norwegian Cruise Lines, Princess Cruises, and Carnival Cruise. With our contact-less pick-up and return options, it's rare that you ever need to come to our office, but if you do, click the map below for directions.

NOTICE: The office is not visible from the street, it is inside an industrial complex. Google Maps does not provide an accurate rendering of the alleys and lanes in our block. Use the aerial photograph, the pin location is 100% accurate.


ATTENTION: Please call ahead and request directions, before you try to show up unannounced and get hopelessly lost. 808-280-1196.


MORE OPTIONS FOR PICKUP AND RETURN:
Besides our main office location (above), we also have rental car pick-up locations all around Maui. Check here if you are looking to pick up a rental car off-airport in Kahului Town, or Kihei/Wailea, or Lahaina/Ka'anapali.


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Better Cars. Better Rates.™

Better Cars. Better Rates.™ is our trademark company tagline. Click through to find out how it came about and what it's all about. Or, just scroll through the bite-size chunks below.


Locally owned and operated Maui business.
Established 2006.
Licensed, insured, legitimate.
Reliable, safe, affordable used rental cars.
Location near Maui's Kahului Airport (OGG).
Real business. Real shop. Real people.
Thousands of customers served.
Hundreds of positive reviews from satisfied customers.
Long-term discounts. Inquire.
Senior discounts. Inquire.
Full-time master mechanic on staff.
Not a car-sharing side gig.
Every dollar you spend with us goes right into the Maui economy.
24/7 availability.
Contactless pick-up and return options.
Visa and Mastercard credit and debit accepted.
We value truth, competence, and fairness.
No hidden fees.
Easy online booking.
Locally owned and operated Maui business.
Established 2006.
Licensed, insured, legitimate.
Reliable, safe, affordable used rental cars.
Location near Maui's Kahului Airport (OGG).
Real business. Real shop. Real people.
Thousands of customers served.
Hundreds of positive reviews from satisfied customers.
Long-term discounts. Inquire.
Senior discounts. Inquire.
Full-time master mechanic on staff.
Not a car-sharing side gig.
Every dollar you spend with us goes right into the Maui economy.
24/7 availability.
Contactless pick-up and return options.
Visa and Mastercard credit and debit accepted.
We value truth, competence, and fairness.
No hidden fees.
Easy online booking.

Maui Car Rental Blog

These are the most recent posts from our Maui car rental blog, that includes price tracking, price forecasts, news, and special deals. For a complete listing, go to the link below.
The Pali, Maui's West Side Highway bordering the ocean.

Maui Car Rental Prices May Have Peaked For Summer

July 5, 2026. Maui car rental prices are down from last week. They appear to be following the usual summer season pattern of peaking for the July 4 holiday then dropping to off-peak levels. Continue reading... 

Scenic Road To Hana in Maui

Average Prices For June Were Double What They Were One Year Earlier

June 28, 2026. Prices have reached their summer high season plateau. And compared to one year earlier, prices averaged over the entire month of June were double what they were one year ago. Explore the factors driving these high prices.  

Sunrise from the summit of Haleakala in Maui, Hawaii.

Prices Hit Their Summer Peak Levels. Why Are They So High?

June 21, 2026. At their peak summer level that they will hold for the next few weeks, prices are just about double what they were last year in every category, with minivans completely sold out. Read our full-blown analysis of what is driving Maui car rental prices in 2026. If you thought it was just "supply and demand," well, you're right, naturally, but you might find out a few things - maybe.   

Hawaii mountain landscape

Prices Soar As Minivans And Large SUV's Sell Out

June 14, 2026. Still weeks away from the seasonal July 4 holiday peak, minivans and large SUV's are sold out already, and prices on remaining vehicles are surging to high season levels. It's a foregone conclusion that prices will go even higher - just how high is the question. Read the details... 

Windy tortuous switchbacks on Crater Road up Haleakala Volcano on the island of Maui in Hawaii.

Prices Continue To Strain Under The Load Of Safety Recalls

June 7, 2026. Just when you thought it was safe to go back in the water, because safety recalls on minivans and Jeeps are in the rear-view mirror, now it's the turn of recalls on Chevy Malibu's and Ford Expedition's to drive up prices on Maui rental cars. Read more... 

Better Cars. Better Rates.™